Writers Want To Be Read. But Do We Want To Be Brands?

A few months ago, my girlfriend and I had been getting on the subway in Manhattan’s Union Square when a stranger approached us.

“I’m sorry,” the lady said, intercepting us before we descended the subway stairs. “This is kinda weird. However, I suppose I examine an article approximately you guys?”

“Uh,” I stated. “Yeah, you’re proper; you, in all likelihood, did.” I’d these days posted a personal essay here on BuzzFeed News approximately my week on a lesbian cruise, wherein my now-girlfriend Lynette and I had met.

“Wow,” she said. “Well, I’m simply happy you two ended up collectively!”

Writers Want To Be Read. But Do We Want To Be Brands? 1

I’d been divulging intimate info of my existence on the internet for years to sporadically viral outcomes. However, this was the first time a person had honestly identified me for my writing out within the wilds of existence — and it wouldn’t be the last. That same week, complete pal companies at Dyke March informed Lynette and me how much my article had meant to them. A few nights later, outside the West Village’s lesbian bar Cubbyhole, a drunk girl yelled, “You’re Lynette!” while we passed via; internal, a direct guy who’d just taken his newly out homosexual buddy to Cubby, having discovered about it from my essay, sold us a spherical of undrinkable $three margaritas. Anywhere we went, it appeared we had been greeted using a person who knew some distance greater approximately us than we did about them.

I thought this burst of attention became greater or much less a fluke of timing. The article got out simply before World Pride, which intended an inflow of human beings in the metropolis more likely to have read a lesbian love tale on BuzzFeed than your average New Yorker. It changed into flattering, path, and liked; what author doesn’t need their work to attain others? I did experience a touch of uncomfortable when someone tweeted at me that they’d just visible Lynette and me in a Duane Reade. But this would all die down, I notion. The net moves on. Virality by no means lasts.

And then, a couple of months later and some thousand miles away, Lynette and I had been standing out of doors at a comedy club in Edinburgh while we had been clocked all over again.

Readers tend to consider Lynette’s name in place of mine, which makes me feel; she’s the story’s starring man or woman, even as you’d only know I was at the back of the first-individual narration from my byline. And, on that drizzly, late summer season nighttime in Scotland, a girl around my age knew precisely who I became.

Before I was paid to jot down about myself on the internet, I did masses of it for free. As a teenager, I wrote lengthy, tortured diary entries about my diverse emo-boy crushes and posted them to the notes phase of MySpace or Facebook. Once, an involved parent of one of all my pals despatched an anonymous letter to my mother to allow her to recognize I turned into describing myself online as a “shameless exhibitionist.”

By the time I was given to the college, I’d fairly tempered the showing impulse, having stripped my MySpace profile down to its bare bones. I left up a permanent away message, of kinds, that said something like, “Too busy OUT and ABOUT and LIVING MY LIFE.”

Before she began Autostraddle, Riese Bernard wrote her way via the mid-aughts on her Blogspot, Auto Win, about lifestyles as a twentysomething bisexual in New York City. I by no means had my weblog — I changed into expending all of my writing strength on papers for my classes — however, I gobbled other humans and one specifically. I became simply conscious of my lesbianism and treasured this intimate catalog of queer missteps and revelations.

After my university writing professor crushed my hopes and desires. At the same time, she instructed me I wasn’t prepared for an MFA in fiction writing (she was right), so I warily considered turning to myself as a topic again. I knew some of my favorite websites, like the Hairpin, the Toast, and Jezebel, were familiar with private essay submissions from humans with no previous enjoyment in publishing. So, while I became plodding my way through an underpaid media fellowship, I began freelancing on the side.

Suppose my earliest experiences of writing for small but fiercely committed internet audiences had been indicative of what changed into to return. It became an era, as a minimum, in certain corners of the net. At the same time, commenters have been supportive, attractive, funny, and smart in communique and communion with one another. Meanwhile, ‘today’s archetypal commenter on an online article is a grasp of horrific-faith complaints and denigration who only examines the headline.

I became a complete-time author and editor at BuzzFeed in 2015, the same yr that Laura Bennett wrote approximately the “first-person commercial complex” for Slate. The most important downside to my earliest internet writing studies — I changed into contributing to small sites with small budgets, which supposed I didn’t receive a commission very much, if in any respect — was additionally mockingly what made that point enjoyable. When you’re writing for little indie publishers, you, in all likelihood, gained’t make sufficient cash to live on from your writing alone; however, you aren’t beholden to any capitalist overlords on the plus aspect. You won’t have the funds for a bed frame for the twin mattress on the floor of your Brooklyn condominium. However, you may manage to pay for it to be uncertain, even ambivalent, to present yourself in ways that aren’t always quite or correct. You can express an opinion without distilling it into one clean, righteous, problems-digestible take.

However, within the machinations of the primary-person business complicated, private writing had a large moment of profitability — simply now not for the writers. Sites with investor funding and much bigger reach than my loved blogs could pay peanuts for young writers’ demanding or salacious personal narratives and anticipate big pageview rewards. This Bennett called this brand new first-character financial system,” which “incentivizes knee-jerk, ideally topical self-exposure, the new take’s extra intimate sibling.”

In 2013, Facebook started promoting links from “satisfactory publishers” to its customers. The social media behemoth became accountable for driving anywhere from a quarter to 2-thirds of total site visitors to maximum fundamental publishers’ sites through the subsequent year. Like the Hairpin and the Toast, Beloved indie websites should no longer compete; lots of them shuttered for right. As an editor for BuzzFeed’s LGBTQ phase, publishing different writers’ essays and some of my own, I helped feed the beast.

In 2016, when I wrote approximately being raped, I felt torturously conflicted approximately that essay’s nearly 1/2 a million views. Professionally, it becomes a large success — virality! Views! — and in my view, I become heartened employing the numerous dozens of emails I received from readers who were moved by the aid of my tale, occasionally because they too had skilled something like it. (Those emails made up for all of the comments and tweets, more often than not, from guys, telling me that if I hadn’t been ingesting that night time, then the rape by no means would have taken place.) Still, I was concerned I’d debased myself somehow, having presented my trauma on an algorithmic platter. I changed into asking the equal questions then that I’m asking now: What am I doing this for? And does any of it count as numbers?

532 posts

About author
Organizer. Communicator. Explorer. Problem solver. Coffee guru. Internet fan. Hardcore gamer. Soccer lover, ramen eater, drummer, Mad Men fan and RGD member. Operating at the sweet spot between minimalism and computer science to create strong, lasting and remarkable design. Let's chat.